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FDD Diligence Case Study

A Case Study in Franchise Diligence - Crumbl Cookies (Part III)

A Case Study in Franchise Diligence - Crumbl Cookies (Part III)

Part 3 of a 5 part series into Franchise Diligence and important considerations for a prospective franchisee to understand, all through the lens of the latest (2026) Crumbl FDD. Part 3 - "What kind of litigation is present and how do I compare this with the franchisor's disclosures?"

A Case Study in Franchise Diligence - Crumbl Cookies (Part II)

A Case Study in Franchise Diligence - Crumbl Cookies (Part II)

Part 2 of a 5 part series into Franchise Diligence and important considerations for a prospective franchisee to understand, all through the lens of the latest (2026) Crumbl FDD. Part 2 - "What percent of locations were included in financial performance representations?"

A Case Study in Franchise Diligence - Crumbl Cookies (Part I)

A Case Study in Franchise Diligence - Crumbl Cookies (Part I)

Part 1 of a 5 part series into Franchise Diligence and important considerations for a prospective franchisee to understand, all through the lens of the latest (2026) Crumbl FDD. Part 1 - "How much money will I make?" and the importance of year-over-year trends.