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A Case Study in Franchise Diligence - Crumbl Cookies (Part II)

A Case Study in Franchise Diligence - Crumbl Cookies (Part II)

Part 2 of a 5 part series into Franchise Diligence and important considerations for a prospective franchisee to understand, all through the lens of the latest (2026) Crumbl FDD. Part 2 - "What percent of locations were included in financial performance representations?"

A Case Study in Franchise Diligence - Crumbl Cookies (Part I)

A Case Study in Franchise Diligence - Crumbl Cookies (Part I)

Part 1 of a 5 part series into Franchise Diligence and important considerations for a prospective franchisee to understand, all through the lens of the latest (2026) Crumbl FDD. Part 1 - "How much money will I make?" and the importance of year-over-year trends.

FDD Item 23: The Receipt and Your 14 Days

Item 23 is the last page: the receipt you sign to confirm you got the FDD. It starts a 14-day clock that is entirely in your favor. Here's how to use it.

FDD Item 22: The Contracts You'll Actually Sign

Item 22 is the stack of contracts you will actually sign, attached in full. This is where a lawyer earns their fee. Here's how to read it.

FDD Item 21: Is the Franchisor Itself Healthy?

Item 21 is the franchisor's own audited financials. It tells you whether the company backing you is healthy, or living off new franchise fees. Here's how to read it.

FDD Item 20: How Many Owners Stay (and Leave)

Item 20 is the franchise's report card: how many locations open, close, and change hands, plus a list of owners you can actually call. Here's how to read it.

FDD Item 19: The Only Place You'll See Earnings

Item 19 is the one place a franchise can show you earnings numbers, and it is completely optional. The methodology is the whole story. Here's how to read it.