FDD Item 2: Who's Really Running the Company Item 2 is the leadership team's resume. It tells you whether experienced operators are running the franchise, or people learning on the job. Here's how to read it.
FDD Item 1: Who You're Really Buying Into Item 1 is the very first page of an FDD, and it answers a simple question: who are you actually going into business with? Here's how to read it without a law degree.
